International fashion News

Mercedes-Benz Fashion Force for stylesetters hits Oscar

February 25, 2011 (USA)

Fresh off its East Coast patrol during Mercedes-Benz Fashion Week, Brad Goreski and a team of Fashion Enforcers are taking to the streets of Los Angeles in the new 2012 CLS 63 AMG Fashion Force vehicle looking for stylesetters and red carpet hits during Oscar Week. From Melrose to Rodeo Drive, and the chicest parties on Sunset Boulevard, the CLS 63 AMG Fashion Force car outfitted in its official badging is on patrol rewarding stylesetters with a ride to their next destination, and giving out a discreet number of invitations to the annual Mercedes-Benz Oscar viewing party at the Soho House West Hollywood. A tradition during Oscar weekend, the invitation only viewing party draws an exclusive mix of industry executives and Hollywood insiders that celebrate Mercedes-Benz long-standing history in the film industry. "Hollywood and fashion are symbiotic partners especially during awards season," said Brad Goreski. "Whether you are right in the middle of a glamorous event or watching it from the sidelines, the red carpet Oscar events set the stage to showcase the latest designs and styles for those watching around the world." At the center of the Fashion Force is the 2012 CLS 63 AMG four-door coupe serving as its official vehicle. It represents the epitome of alluring design and sexy curb appeal. The Fashion Force hits the streets. Fashion Enforcers include a list of leading fashion bloggers including: Laurie Brucker of Laurie B Style, Geri Hirsch of Because I'm Addicted, Jaclyn Johnson of Notes on Napkins, Nadine Jolie of Nadine Jolie, Beth Jones of B Jones Style, Alison McNamara of FabSugar, Kelsi Smith of Dedicated Follower of Fashion, Sydne Summer of Think Thru Fashion, and Nola Weinstein of Glam.com. As Hollywood celebrates a year of outstanding performances, Mercedes-Benz is celebrating 125 years of innovation, the invention of the automobile, and its future as leader in the automotive industry. It was Carl Benz's patent of the automobile that occurred around the same time as the invention of motion pictures. No one knew the impact that these inventions would have on society, but now more than a century later, Hollywood and Mercedes-Benz are synonymous with glamour and luxury. Both share a rich and inspirational history together – in front of the camera and behind the scenes.